CEO Peer Advisory Groups & Executive Coaching

About TRC Success Partners

A boutique consulting firm built on deep, personalized relationships and high-impact peer collaboration.

Why I built this. I believe business owners make better decisions when they have the right people around them. It’s really that simple — and it’s the biggest reason I built TRC Success Partners and the Trusted Results Council.

Running a business can be rewarding, but it’s also lonely in ways people don’t talk about. There are decisions you can’t bring to your employees, issues you shouldn’t bring home to your family, and moments where you just need someone across the table who’s actually been where you are.

A room of peers who get it — owners and executives wrestling with the same things you are: people, cash flow, growth, hard decisions, and the weight of knowing others depend on you.
Honest, not polite — we ask difficult questions, challenge each other’s thinking, and say what needs to be said.
No pretending required — nobody walks in with it all figured out, and nobody expects you to.
Not networking, not a seminar — you won’t leave with a notebook of ideas that gets put on a shelf Monday morning.
Accountability that sticks — we hold each other to the things we said we’d do, every time we meet.
People who want you to win — and care enough to tell you what you need to hear, not just what you want to hear.

No business owner should have to figure this out alone. That’s the whole point of the room.

LX CouncilBuilt on the LX Council’s proven framework

ConfidentialA curated circle, not an open forum

MonthlyStructured sessions, real accountability

Why Join TRC Peer Group?

Trust

Our rigorous selection process ensures members are trusted, respected leaders. You’ll join a safe space for open, honest, and confidential conversation.

Results

Every meeting delivers actionable strategies and accountability. Expect tangible gains: revenue, leadership growth, and better operations.

Accountability

Structured sessions ensure members engage deeply. Through challenge and feedback, you gain clarity, momentum, and measurable progress.

Read the full story →

What starts to change when you find the right room

There are the obvious reasons to join a peer group — some call it a mastermind group, others a CEO advisory board — better decisions, accountability, perspective. But after a few meetings, I think something else starts to happen. You build relationships with people who understand what it’s like to sit in your chair, and conversations start happening that are difficult to have anywhere else.

People you can actually trust.

There’s something different about talking with people who understand the weight of owning a business because they’re carrying it too. You don’t have to explain everything before getting to the real conversation.

People who will tell you what you need to hear.

The best room isn’t filled with people who agree with you. It’s filled with people who care enough to ask the difficult question, challenge your thinking, and tell you when they see something you may be missing.

A chance to step back and actually think.

It’s easy to spend every day working in the business and rarely have time to think about the business. Sometimes simply stepping away from the noise creates the clarity you’ve been looking for.

Experience you don’t have to earn the hard way.

Someone around the table has probably dealt with an employee problem, cash-flow challenge, growth decision, partnership issue, or opportunity that looks a lot like yours. Learning from someone else’s experience can save you from having to learn every lesson yourself.

Better decisions with fewer blind spots.

Sometimes you already know the answer. You just need someone to challenge your assumptions and help you think it all the way through. The goal isn’t to make the decision for you. It’s to help you make it with greater clarity and confidence.

Relationships that become bigger than the meeting.

Over time, these aren’t just people you see once a month. They become people you call, people you trust, and people who make introductions because they genuinely want to see you succeed. That’s when the value of the room starts extending well beyond the room.

Accountability that actually matters.

Most business owners don’t need another list of things they should be doing. They already have one. There’s something different about looking another owner in the eye, saying what you’re going to do, and knowing they’re going to ask you about it the next time they see you.

A place to bring it before it becomes a crisis.

Small problems have a funny way of becoming big problems when we ignore them long enough. Having people you trust gives you somewhere to talk through the employee issue, cash-flow concern, partnership problem, or difficult decision while you still have choices.

Permission to say what you can’t say everywhere else.

There are conversations you probably shouldn’t have with employees, customers, or sometimes even family. That doesn’t mean you should carry them alone. Having a confidential place to put the real issue on the table can take a tremendous amount of weight off your shoulders.

Someone asking the question you haven’t asked yourself.

I’ve found that the right question can sometimes be more valuable than another answer. A good room challenges the assumptions you’ve been carrying for years and occasionally helps you see that the problem you’re trying to solve isn’t actually the problem.

More focus on what really matters.

Business owners rarely struggle because they have nothing to do. Usually it’s the opposite. Everything feels important. A good group helps you separate what’s urgent from what’s truly important and get clear about where your time and attention can make the biggest difference.

Confidence when the decision is yours to make.

At the end of the day, you still have to make the call. The group doesn’t run your company and shouldn’t try to. But there’s a big difference between making a difficult decision alone and making it after you’ve challenged your assumptions, heard different perspectives, and thought through the consequences.

Connections you probably wouldn’t find on your own.

One of my favorite things is watching someone mention a problem and hearing another person say, “I know somebody you should talk to.” Good relationships create introductions, resources, ideas, and opportunities that would have been difficult to find sitting alone in your office.

Becoming a better leader, not just building a bigger business.

To me, this may be the most important one. Growth isn’t only about revenue, employees, or another location. It’s also about becoming the leader your business needs at its next stage while building a business and a life you’re proud of.

The ROI of Membership

Our initiatives are crafted to empower CEOs to make informed decisions and drive business success.

15% More company value than non-member competitors

90% Of members report predictable growth and profits

97% Historical member retention rate across LXCouncil groups

$10M Average annual revenue among LXCouncil members

Source: LXCouncil data, courtesy of CoreValue Advisory Software.

More Time

Stop re-solving problems eleven other CEOs already figured out. Borrow the answer instead of earning it the hard way.

Less Stress

You don’t have to carry it alone anymore. A room full of people who’ve been exactly where you are now has your back.

More Profit

Better decisions, made faster, cost less than the bad ones you make by yourself. That’s the whole math.

The TRC Difference

Not Just Another Group — A Trusted Circle

Unlike open-enrollment groups, TRC is invitation-only. We prioritize quality over quantity, ensuring every leader is committed to growth, confidentiality, and contribution.

If you’re a CEO or business leader ready to elevate your thinking, expand your perspective, and accelerate your results — TRC’s Trusted Results Council is your next step.

Book a Call

What membership looks like

A small, vetted roster of owners and executives — not a revolving door. Sessions built around your real numbers and real decisions. A leader who’s in the room every time, not a rotating facilitator.

Half-day sessions — long enough to dig in, short enough to protect your calendar.
10–12 members per council — small enough that every voice actually gets heard.
A boutique-level experience, priced to make sense for businesses your size.
No competitors in the room — nobody’s holding back to protect market share.
A licensed, trained moderator runs every council — not a peer taking turns in the chair.
Same room, same day, every month — a rhythm you can actually build a quarter around.
Direct access to our strategic partner network — and their referral relationships.
Not a networking group. You’re here to solve real problems, not collect business cards.

Jeff Rands Founder, TRC Success Partners

I Know What It’s Like to Figure It Out Alone

Early in my career, I learned that the leaders who grow fastest aren’t the ones with all the answers.

They’re the ones with the right people in the room. That belief has shaped everything since — from earning my Eagle Scout rank to building a career on relationships, not transactions. I lead the Trusted Results Council because I’ve seen what happens when driven executives stop trying to figure it out alone.

What makes this group different: a small, vetted roster of owners and executives, sessions built around your real numbers and real decisions, and a leader who’s in the room every time — not a rotating facilitator. It’s peer advice you can actually act on Monday morning.

Book a Call

Looking for one-on-one help instead?

If a peer group isn’t the right fit right now, Jeff also offers one-on-one executive coaching through Executive Advisory, focused Executive Decision Sessions, and leadership development for your team.

Visit JeffreyRands.com →

Client Success Stories

“

Membership has been very rewarding to me in both my personal and professional life. Giving and getting advice from a group of peers gave unique perspectives that helped me tremendously and allowed me to look at things in a different light.

Jason Doyle President, Alliance Energy Services

“

One of the greatest values received is having people with different levels of expertise, different scopes of businesses — completely different than mine — learning how they apply their thought processes to problems. It’s invaluable to me.

Sherry Jackson Owner, Glen Cove Marina

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A source of objective advice, a professional sounding board, and a forum to brainstorm creative and innovative solutions to complex business problems.

Jim Combs President & CEO, National Advisors Trust

“

This provides me with a structured discipline to set the stage and reach my goals. My investment has already provided me the best business return in 20 years.

Cynthia Lynn President, Peralynna Inn

“

In my first three months, my board saved me $75,000. These peer advisory groups are a great investment for any business owner.

Matt Ash Al-Tech

“

This has become a valuable resource for many of my business decisions. It has saved me thousands of dollars in just my first year of membership.

Larry Jackson Good To Go Markets

*Results reported by members across LXCouncil–powered peer advisory groups nationwide.

You Don’t Have to Figure This Out Alone.