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Common questions

Straight answers about CEO peer groups in Las Vegas.

The questions owners ask most before they join a peer advisory group, answered plainly. If yours isn’t here, ask me on a call.

The basics

What is a CEO peer advisory group?

A CEO peer advisory group is a small, confidential group of business owners and executives who meet regularly to work on real decisions together. At TRC, that means 10 to 12 non-competing owners of privately held companies, a half day every month, with a licensed moderator in the chair. Members bring the issues they are carrying, the group asks questions before it gives advice, the owner makes the decision, and everyone states what they will do before the next meeting.

Is there a CEO peer group for small business owners in Las Vegas or Henderson?

Yes. TRC Success Partners runs the TRC Peer Advisory Council for owners and executives in Las Vegas, Henderson and Southern Nevada. Councils are built for privately held companies doing roughly $1M to $15M in annual revenue.

Who is a TRC council for?

Owners and executives of privately held companies doing about $1M to $15M a year who want a confidential room of peers and real accountability. Owners in the $1M to $5M range are welcome. It is not a fit for people mainly looking for leads or referrals, or for anyone who wants someone else to run their company. Take the quick fit check

Is a peer advisory group the same as a mastermind?

They are close cousins, and people use peer council, CEO peer group, mastermind group and CEO advisory board for similar things. What sets a TRC council apart is the structure: a licensed moderator, a confidentiality agreement, no competitors at the table, and the same group meeting on the same day every month.

How it works

What happens at a council meeting?

Each half-day session starts with a check-in on what has changed and what members committed to last month. Members then bring real issues: a people decision, cash, growth, an opportunity, an exit. The group asks questions first so it understands the situation, then offers experience and ideas. The owner makes the call, and each member states their commitments for next month. See how a session runs

How much time does a peer group take?

A half day once a month, on the same day every month, so it goes on the calendar once and stays there.

Is it confidential? Will my competitors be in the room?

Every council is confidential by agreement, and no direct competitors sit on the same council. If a competitor already holds the seat in your industry, we talk about another council or a different path.

Who leads the meetings?

Jeff Rands, founder of TRC Success Partners and an LXCouncil Certified Licensed Partner. Before TRC, Jeff led 12+ companies with 160+ employees and $25M+ in annual revenue, including one of the largest Pop-A-Lock franchisees in the system. More about Jeff

What is LXCouncil?

LXCouncil is the peer advisory framework TRC councils run on. Jeff is a certified, licensed LXCouncil partner, so the meeting format and moderator approach follow a model used by councils across the country. The council itself is local to Las Vegas and Henderson.

Deciding and joining

Is a peer group worth it for a company under $5M?

For many owners, yes. Smaller companies face the same pressures as larger ones, usually with fewer people to talk them through. Owners in the $1M to $5M range often get a lot from sitting next to owners who are a stage or two ahead of them. The first call is the place to find out whether it fits your situation.

Should I join a peer group or hire a business coach?

It depends on what you are trying to solve. A council is usually the better fit when you want other owners to pressure-test your decisions every month. One-on-one advisory fits better when one situation needs focused, private work. Team development fits when the issue is how your leaders communicate, decide and hold each other accountable. The comparison page walks through all three. Compare a council, one-on-one advisory and team development

How much does it cost?

Investment is covered on the first call, along with the time commitment and who is in the council you would join.

How do I join a TRC council?

Start with a free conversation of up to 45 minutes about where your business is and what is in the way. If it looks like a fit on both sides, you are invited to take a seat. Membership is by invitation after that first conversation. Pick a time to talk

Next step

Still have a question?

Ask it on a call of up to 45 minutes. No pitch. If a council isn’t the right fit, I’ll tell you, and I may know who can help.

Call or text(702) 907-4320
EmailContact@TRCSuccess.com
ServingLas Vegas, Henderson & Southern Nevada